Inventor James Dyson scratched his own itch. While vacuuming his home, he realized his bag vacuum
cleaner was constantly losing suction power - dust kept clogging the pores in the bag and blocking
the airflow. It wasn't someone else's imaginary problem; it was a real one that he experienced
firsthand. So he decided to solve the problem and came up with the world's first cyclonic, bagless
- From the book "Rework" by Jason Fried and David Hansson
They say that a chef who eats at his own restaurant always makes the best food. Such was the story
of FlashCardz, which was created by our founder, Nitin Kulkarni. Nitin conceptualised FlashCardz 3
years ago, as a self-study tool for his daughter Sachi who needed help with Physics and Chemistry in
class 10. After exploring various methods, Nitin helped Sachi study with the help of a deck of about
a hundred physical flashcards. This unconventional method worked wonderfully well for her, and it
led to the development of digital flashcards which helped her improve her marks significantly. Using
this method for revision helped Sachi perform very well in her board exams.
This small start with Sachi soon turned into a concerted effort towards making this method
available to other children appearing for their board exams as well. Through his own children’s
experiences, Nitin realised that this method of self testing helps children check their
understanding of the subject, and leads to an improvement in performance. Thus Flashcardz was born -
a revision companion for students.
The FlashCardz team then analyzed the reasons behind the success of this self-study tool. They also
met with people who specialize in learning methods to identify the most effective methods that aid
the process of learning. Through charts after charts made by experts to aid the team’s understanding
of the process of learning, the team came to the conclusion that this method works for multiple
reasons. These reasons include its success in turning Short Term Memory to Long Term Memory through
repetition of the concepts. The second finding was that the best methods of study for retention of
concepts were distributed practice and self-testing. The FlashCardz tool has thus been designed in
such a way that these methods are incorporated to maximize students’ retention of concepts. The
software is designed to keep testing the students on concepts that they find particularly
challenging. The idea is to expose the students to these concepts repeatedly, so as to reduce their
apprehension regarding the topic, as well as increase the time and practice that they put in for
Our team's mission is to reduce stress, increase confidence, and improve scores for the children.
The FlashCardz team then worked for over a year to build their content and fine tune the features of
the tool, so as to make it student-friendly. It has been designed in such a way that the students’
responses to questions will customize the type of questions that they are asked in each session.
Concepts that are more challenging for the students are thus repeated more often so that they keep
practicing these topics.
The content on the website is strictly in line with the syllabus prescribed by the boards, and
provides very comprehensive coverage of the topics. It is constantly updated by the team of teachers
working on FlashCardz. The teachers are constantly on the lookout for new styles and variety of
questions that make students break a sweat, so as to increase the database of questions for them to
The finished FlashCardz product is a result of many months’ of hard work by the entire FlashCardz
team, and we are excited to see how it is equipping students to perform better in their exams with
the least possible stress.